Background

The decision to develop a Place Plan was taken after a draft Area Planning Framework (APF) for the Woodfield Road area which was paused in April 2017 due to the Council beginning work on a complete review of its City Plan.

The Place Plan avoids momentum and important stakeholder relationships being lost and will ensure local ambitions are considered in the preparation of the City Plan. Its non-statutory status allows flexibility in scoping and delivering projects, engaging with stakeholders, and responding to changes and pressures that are common in areas such as the Harrow Road.

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Culture image

Protect the area's established
and diverse community

Address the area's lack
of green space

Activate vacant properties
on the High Street

Make streets more friendly
for walking and cycling

Encourage more variety in
the High Street's activity

Use the canal to its
full potential

Encourage more cultural,
creative or leisure activity

Make better use of unloved
or underused spaces

Support local organisations
and reveal hidden assets

Improve community wellbeing and
address anti-social behaviour

Broaden the market's appeal and
make it a community focal point

Use public art to celebrate
the area's uniqueness

Harrow Road Place Plan spatial approach

Maida Hill market has the opportunity to become a true focal point of the High Street.
Better and more actively used, reflecting the areas rich cultural and social identity.

It can underpin improvements to the Harrow Road itself.
Bringing economic diversity and social vibrancy and making the high street safer for pedestrians and cyclists will be key.

Great Western Road provides a key route to the high street.
Improvements are needed to the public realm here to create a positive arrival.

Improvements in these areas help the canal become a better connected.
A place for leisure or culture, with opportunities for improved access and water side frontage.

The retail offer of the high street can be reconsidered, concentrated around the market.
Wider clusters of retail activity can be enhanced to provide a complementary offer.

Beyond the core retail areas, the reuse of ground floor properties for community uses or business space could be encouraged.
You can ‘enjoy the gap’ where the typical high street breaks; possibly accommodating new green space linked to...