The development of the project is presented here in reverse chronological order and organised into three sections. To start from the beginning please click the tab below.
PROJECT DELIVERY identifies recent project milestones or important achievements that are helping to improve the Harrow Road
ESTABLISHING THE VISION describes the principles and objectives that could help the Harrow Road successfully grow and evolve
THE BACKGROUND describes the existing issues, priorities and community aspirations that underpin the Place Plan
WCC are excited to announce that following a competitive tender process they have appointed Breeze Landscape Architects to carry out the detailed design of the WECH Garden.
WCC and Walterton and Elgin Community Homes (WECH) are also pleased to acknowledge they have progressed to Stage 2 of the Major Capital Projects Grants Programme run by the London Marathon Charitable Trust.
The programme helps to fund projects that demonstrate a clear commitment to encouraging and supporting people who are not physically active to participate in physical activity, sport or play.
The project aims to deliver a new, health and fitness focused, public space on the Harrow Road by Autumn 2019.
The first Westminster Pop-up Business School took place from the 23rd - 27th July and was a huge success, engaging 108 people throughout the week.
The week attracted a range of residents from across the borough, of all ages and backgrounds gathering in the Yaa centre in Harrow Road to take part in workshops on developing a business. Topics covered how to start a business for free, sales and marketing, how to build a website, social media and tax.
Staff from the Business Unit were on hand all week to offer support to attendees and to link them with council services. The Business Unit will continue to support attendees wishing to grow their business and will follow up with all participants in six month’s time. A more in depth evaluation of the course is available on the Pop-up Business School project page.
The decision to develop a Place Plan was taken after a draft Area Planning Framework (APF) for the Woodfield Road area was paused in April 2017 due to the Council beginning work on a complete review of its City Plan.
This Place Plan avoids momentum and important stakeholder relationships being lost and will ensure local ambitions are considered in the preparation of the City Plan. Its non-statutory status allows flexibility in scoping and delivering projects, engaging with stakeholders and responding to changes and pressures that are common in areas such as the Harrow Road.
A strategic document that will describe the existing issues and priorities, establish overarching objectives for the area and give details on a range of realistic projects that will help deliver immediate and longer-term change.
The document will build on the consultation and discussions carried out to date with the local community and stakeholders. It will propose actions and timescales for the Council, local groups and stakeholders.
The document will be non-statutory and will therefore rely on governance structures with local stakeholders and residents which the Steering Group will be repurposed to monitor and assess progress against agreed actions.
One key engagement event was a workshop held on the 10th March 2018 at the WECH Community Centre. This was used to establish priorities for the Harrow Road Place Plan.
*Please note this project was formerly known as the Harrow Road Manual for Delivery
It attracted 30 people including local residents and Councillors, representatives from residents and retailers associations, cultural institutions, major landowners and the Greater London Authority (GLA) regeneration team.
The aim of the session was to identify priority projects and discuss a spatial strategy for the Harrow Road. The project ideas collected at this workshop are summarised below.
Download Workshop Summary
Provide insurance, business advice and deal with enforcement issues
Produce a design guide for shop fronts
Introduce greater diversity in the retail, employment and leisure offer
Improve east-west movement and introduce greater activity and an enhanced environment through employment space, permanent moorings, new bridge connections or public art
Initiatives to increase levels of greenspace, target vacant public spaces and introduce trees, planting, parklets and playstreets
Provide improvements to the existing streetscape and limit the impact of traffic. Strengthen the markets function and identity
Provide a Queen’s Park Community Hall on the ground floor and retain All Star Boxing Club above
Convert key properties into affordable works space or introduce meanwhile uses. Former RBS bank on Elgin Avenue is seen as a priority
Secure the presence of existing cultural assets in the area by looking at options for long-term sustainability and growth. Grow the creative sector and increase affordable workspace
Projects ideas gathered from this stakeholder workshop and all previous engagement events were then mapped.
To help organise a wide range of aspirations, these were categorised by theme and organised under four broad objectives to help deliver the vision.
Over time measurable targets or key performance indicators will be attached to these objectives to assess the Place Plan’s success.
Once the wealth of insight drawn from conversations with local residents and stakeholders was understood, the WCC Place Shaping Team translated these into an overarching spatial strategy for the Harrow Road.
This is intended to provide a high level vision for how the area could develop. It provides a roadmap that helps make sense of the wide range of smaller projects and activities that can help improve the Harrow Road whilst ensuring they are not delivered in isolation but are rooted in, and contributing towards, a much bigger aspiration.
The Harrow Road steering group comprises of ward councillors and representatives of the area’s three Neighbourhood Forums. More information on the Place Plan’s Governance Structure can be found here.
The High Street and Great Western Road are important areas that require improvement. Offering business support and ensuring the high street is easier and safer for pedestrians and cyclists to move through are key actions as well as the prioritisation of space for pedestrians close to the station, and positive gateways towards the town centre.
Concentrating activity and footfall around an improved market and complementary new uses at Maida Hill Place can ensure the market becomes a true focal point of the community.
There is a huge opportunity to establish the canal as an east-west pedestrian and cyclist link that serves a large swathe of area and addresses severance caused by the Westway. The canal can form valuable links to growth areas such as Paddington Opportunity Area and Old Oak and Park Royal. The canal will also become a better connected resource for the town centre.
Ensuring local areas can contribute towards, and benefit from, a revitalised Harrow Road. Residential areas will be tied into the town centre via a network of safe, healthy and pedestrian or cycle focused streets.
The retail offer can be concentrated around the market, helping to emphasise the local high street. Increasing the sense of pedestrian priority The reuse of ground floor properties for business or enterprise space and encouraging community uses or infrastructure will supplement the wider high street. Working with landowners will help unlock further benefits such as new infrastructure and routes.
Before January 2018, other engagement activity took place around the Harrow Road which has provided an important marker and a record of community views. This section captures the essence of these conversations to not only set out opportunities but also identify a number of difficult challenges that the Harrow Road Place Plan must address.
It is important to remember that the following information reflects a fixed moment in time with many of the statistics drawn from the 2011 census. It is intended that the ongoing work on the Place Plan will result in the continual improvement of the context and statistics captured here.
of the population is under 15 years of age
of reception children and...
of year 6 pupils are regarded as obese... Above the London average of 11% and 22% respectively
Successful Recent developments such as Kings Cross have built an identity and focused new activity around the Canal
Alongside leisure uses the canal could offer a new movement network being xx minutes from Paddington
Cycle ride from Old Oak and Park Royal, London’s largest regeneration opportunity creating 90,000 new jobs
The area will experience development pressure as the population of Westminster grows by 25,000 people by 2030
Around the Harrow Road there is approximately xxha of potential development land
with xx linear meters of potential new canal side frontage
85% of consumers lived locally
were only visiting to shop
were buying convenience goods
of the working age population are in employment (London average 70%)
of dependent children (under 18) are growing up in out of work households (London average 19%)
of dependent children are in out of work households in Westbourne ward
of the population has no qualifications (Westminster average 13%)
is the median salary for residents (£42,000 across Westminster)
typical business rents, not affordable for start-ups